![]() ![]() We’ve done a huge investment of making millions of changes, adding millions of locations, updating the map and changing the map more frequently. Finding the place and getting directions to that place. “When we launched, a lot of it was all about directions and getting to a certain place. “Since we introduced this six years ago - we won’t rehash all the issues we’ve had when we introduced it - we’ve done a huge investment in getting the map up to par,” says Apple SVP Eddy Cue, who now owns Maps, in an interview last week. Eventually, Apple will no longer rely on third-party data to provide the basis for its maps, which has been one of its major pitfalls from the beginning. This is nothing less than a full re-set of Maps and it’s been four years in the making, which is when Apple began to develop its new data-gathering systems. ![]() The new product will launch in San Francisco and the Bay Area with the next iOS 12 beta and will cover Northern California by fall.Įvery version of iOS will get the updated maps eventually, and they will be more responsive to changes in roadways and construction, more visually rich depending on the specific context they’re viewed in and feature more detailed ground cover, foliage, pools, pedestrian pathways and more. It’s doing this by using first-party data gathered by iPhones with a privacy-first methodology and its own fleet of cars packed with sensors and cameras. After a rough first impression, an apology from the CEO, several years of patching holes with data partnerships and some glimmers of light with long-awaited transit directions and improvements in business, parking and place data, Apple Maps is still not where it needs to be to be considered a world-class service.Īpple, it turns out, is aware of this, so it’s re-building the maps part of Maps. I’m not sure if you’re aware, but the launch of Apple Maps went poorly. ![]()
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